Les Jojos is the nickname that Vanessa gives to her children, Oscar and Thelma.
When Vanessa Denicourt, a trained fashion designer with a degree in textile design, decides to buy a bag for her son, she notices that the offer is very limited in this area.
When her daughter was born in 2018, she allied herself with the know-how of her husband Florian Denicourt, designer of leather goods for major houses, and
launches a brand of bags and accessories for children, Jojo Factory. A fresh and accessible brand with quality materials.
Vanessa thinks of Jojo Factory as poetry, a story for children.
The collections are decorated with exclusive and mixed prints, which tell a story, in soft and inspiring tones.
She develops backpacks, satchels, small cases, toiletry bags, bananas… Not to mention baby essentials and other essential accessories for playing or simply decorating.
Her stylist’s eye allows her to divert and embellish practical everyday objects, far from the clichés of childcare.
Concerned about environmental issues, the creators of Jojo Factory make every effort to develop respectful products: all the inks are made from water and the products have been studied to be practical, resistant and respectful at the same time.
Since the Summer 2020 season, each Jojo Factory product is now packaged in a reusable organic cotton pouch, plastic has been eliminated from all brand packaging.